Monthly Archives: October 2012

Corporate identity

Balmer and Greyser in a recent publication note that organizations have five different “identities”. What could that possibly mean? These identities are the communicated identity, ideal identity, founders’ identity, aspired to, and actual identity, These each have distinctive meanings. However, … Continue reading

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Back to Basics

An organization’s mission and core values constitute the most fundamental or important dimensions of any nonprofit. However, seldom spend much time reflecting on them. If a board does address them it’s often in a retreat setting when the issue question … Continue reading

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